Nirit Rubenstein

In the first part of our conversation, we learned that Nirit faces the same challenges as every other software founder. Raising capital is hard, building a customer base is hard, building a team and culture is hard. But Nirit has a trick to keeping her company steady and her eye on the prize…. her obsession with metrics.

Nirit Rubenstein feels a deep responsibility to take care of others, but don’t think for a moment that means she’s a pushover. From training pilots in the Israeli Armed Forces, to building a new kind of credit improvement company that values people over corporations, she is relentless. Nirit is highly focused, obsessed with metrics, and deeply committed to improving the lives of others. In part 1 of our interview with her, we find out why.