One of the most important lessons in building a company is understanding exactly who you’re selling to. Jeff explains that founders need to deeply understand their customer, what they care about, what problems they’re trying to solve, and how they make decisions. When you truly understand your buyer, your product, messaging, and sales approach all become much more effective.
Follow PHX FWD for more founder stories and insights:
https://www.linkedin.com/company/phx-fwd/