In this episode of the PHX Founders Podcast, Gregg Scoresby sits down with Reid Hiatt, founder of Tactic, a workplace management platform built for hybrid teams.
Reid shares the real story behind Tactic. The accidental origin during early COVID, the painful lesson of being “right too early,” how their pipeline vanished overnight, and what changed when a new buyer persona emerged inside enterprise companies.
What you’ll learn:
- How Tactic helps hybrid companies manage desks, rooms, and workplace utilization
- The “too early” trap: why market timing matters as much as product
- Cash discipline decisions founders hate (but have to make)
- The buyer persona shift that unlocked inbound + enterprise demand
- Moving from SMB to enterprise. Multi-threading, procurement, and long cycles
- Where workplace tech is going next
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Timestamps
00:00 Intro
01:10 What Tactic does (hybrid workplace management)
03:40 The origin story (NYC → Arizona during COVID)
09:30 Customer discovery + “better than a spreadsheet”
14:30 MVP launch + early traction
20:30 The pipeline crash (Delta variant)
26:40 The “too early” insight (7-year leases + market maturity)
33:30 The buyer persona shift: “Workplace” emerges
38:40 Inbound demand + enterprise logos
44:10 What broke after Red Bull (product + scale realities)
50:00 How enterprise sales really works (multi-threading + collateral)
54:30 What’s next (convergence, analytics, scheduling assistant)
58:30 Closing (partners, investors, tacos)
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