In this episode of the Phoenix Founders Podcast, Gregg Scoresby sits down with Jacob Carter, founder of Nurture Boss, to talk about building one of the leading AI companies in multifamily housing.
Nurture Boss is an AI powered virtual leasing assistant that automates the prospect and resident lifecycle for apartment operators, from the moment a lead is generated through lease renewal. Jacob shares how the company started from a personal pain point, why multifamily was the right market, and how product focus helped Nurture Boss stand out.
The conversation also explores Jacob’s path from builder and software engineer to founder, what he learned at companies like Integrate and Infusionsoft, how to think about product-market fit, and why building the best product in a category requires relentless focus, customer understanding, and strong internal leadership.
They also discuss startup momentum, product quality, AI agents, founder decision-making, and the lessons Jacob has learned while scaling Nurture Boss.
What you’ll learn in this episode:
- What Nurture Boss does and why it matters in multifamily
- Why Jacob believes in building the best product in the category
- Lessons from Integrate, Infusionsoft, and early company building
- How to balance lots of ideas with deep focus on one company
- Why product quality matters more than almost anything else
- How AI is changing workflow automation and software products
The importance of people, momentum, and leadership when scaling a startup
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