March 5, 2026

How Reid Hiatt Built Tactic and Navigated the Challenges of Scaling a Startup During COVID

How Reid Hiatt Built Tactic and Navigated the Challenges of Scaling a Startup During COVID

In this episode of the PHX Founder Podcast, Gregg Scoresby sits down with Reid Hiatt founder of Tactic, to talk about what it takes to build and scale a startup.

Reid shares the story behind Tactic and how the company helps organizations manage hybrid work, office space, and team coordination in a modern workplace. The conversation explores the realities of startup growth, navigating enterprise sales, and the lessons learned while building a company from the ground up.

If you're a founder, operator, or entrepreneur interested in the journey of building a startup and selling to larger organizations, this episode offers practical insights from someone who has done it firsthand.

You'll learn:

  • How Reid started and built Tactic
  • The challenges of scaling a startup
  • Lessons from navigating enterprise sales
  • What founders should know about building modern workplace tools
  • Insights on growth, leadership, and startup resilience

Connect With Us:

Website: https://phxfwd.org
LinkedIn: https://www.linkedin.com/company/phx-fwd/

Connect with Reid:

LinkedIn: https://www.linkedin.com/in/reidhiatt/

About Us:

PHX FWD is a community focused on supporting founders, startups, and innovation in the Phoenix ecosystem.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.