PHX Founders Podcast

PHX Founders Podcast

We sit down with remarkable founders who are making Phoenix a top software city. In these interviews, we dig in to the highs and lows of company building, and get a little vulnerable to find out what makes these founders keep going.

The PHX Founders Podcast is a production of PHX FWD, on a mission to prove Phoenix a top city for sustainable, high growth software companies to start, scale, and succeed.

Recent Episodes

5
April 6, 2026

Why Great Founders Obsess Over the Problem, Not the Product

In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Jeff to talk about the lessons he learned building companies, starting from a working class upbringing in Chicago. Jeff shares how early experiences like mowing lawns, shoveling snow, and knocking on doors shaped his mindset as a founder. Those early hustles taught him persistence, independence, and the importance of creating opportunity instead of waiting for it. The conversation also explores Jeff’s journey into te
4
March 30, 2026

AI for Apartments: How Jacob Carter Built Nurture Boss

In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Jacob Carter, founder of Nurture Boss, to talk about building one of the leading AI platforms in the multifamily housing industry. Nurture Boss is an AI powered leasing assistant that helps apartment operators manage the entire renter journey from the first inquiry through lease renewal. By automating communication, scheduling, and follow-ups, the platform allows property managers to respond instantly and operate more
3
March 23, 2026

Focus Wins: How STAX AI Found Product Market Fit

In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Naru, founder of STAX AI, to discuss the real journey to product-market fit. STAX AI didn’t originally start in the retirement industry. The company began as a broader AI document processing platform designed to serve multiple industries. But having too many potential customers turned out to be a major problem. Everything changed when the team made a difficult decision: focus on a single niche market and walk away fr
2
March 19, 2026

How Josh Turley Refounded RTA Fleet

What does it take to refound a company and rebuild its culture? In this episode of the PHX FWD Founder Podcast, Gregg Scoresby sits down with Josh Turley, CEO of RTA Fleet, to talk about leadership, culture, and transforming a legacy company. Josh shares the story of how RTA evolved into what they now call The Fleet Success Company, along with lessons about trust, values, and building teams aligned around a clear mission. They also discuss the realities of leading a company through diffi...
1
March 5, 2026

How Reid Hiatt Built Tactic and Navigated the Challenges of Scaling a Startup During COVID

In this episode of the PHX Founder Podcast, Gregg Scoresby sits down with Reid Hiatt founder of Tactic, to talk about what it takes to build and scale a startup. Reid shares the story behind Tactic and how the company helps organizations manage hybrid work, office space, and team coordination in a modern workplace. The conversation explores the realities of startup growth, navigating enterprise sales, and the lessons learned while building a company from the ground up. If you're a founder, ope
Feb. 20, 2025

From Startup Grit to Culture-Driven Growth: Trevor Larson on Building Nectar

In this episode of the Phoenix Founders Podcast, we sit down with Trevor Larson, Co-Founder and CEO of Nectar, to explore how employee recognition fuels engagement and retention in companies of all sizes. From humble entrepreneurial beginnings to leading one of the fastest-growing HR tech platforms, Trevor shares his insights on building a scalable business, navigating pivots, and recruiting top talent. Trevor walks us through his early side hustles, from painting citrus trees to eBay arbitrage